[ 515MASMSMA20 ] Module Strategic Management

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Workload Mode of examination Education level Study areas Responsible person Coordinating university
6 ECTS Accumulative module examination B2 - Bachelor's programme 2. year Business Administration Regina Gattringer Johannes Kepler University Linz
Detailed information
Pre-requisites (*)KS Einführung in Strategie & Internationales Management

KS Einführung in Marketing

Original study plan Bachelor's programme (*)Betriebswirtschaftslehre 2022W
Objectives Students have deepened their strategic competencies and understand basic strategic relationships with reference to marketing. The students are able to apply specific analysis tools and develop strategic options for various practical issues. In addition, they are able to consider tasks from different viewpoints (perspectives).
  • Strategic management and current strategic challenges
  • Strategic analysis: Deepening competencies and applying them in practice.
  • Strategy formulation: Elaborating and practically applying the variety of strategic options and their advantages and disadvantages. Recognizing and understanding the connections between strategy and marketing.
  • Business models: Knowing different approaches and different archetypes
  • Strategy Implementation: Examining the framework and challenges of implementing (marketing) strategies.
  • Strategic evaluation: Knowing important key figures and instruments.
Further information (*)515MASMSMAK20: KS Strategisches Management: Grundlagen (3 ECTS)ist äquivalent zu 572BSTRGRUK15: KS Strategisches Management: Grundlagen (Einstiegskurs) (3 ECTS)

515MASMSMAU20: IK Strategisches Management: Vertiefung ist äquivalent zu 572BSTRVERU15: IK Strategisches Management: Vertiefung (3 ECTS)

Subordinated subjects, modules and lectures