[ 926MARKGMM20 ] Module Global Marketing Management

Es ist eine neuere Version 2023W dieses Fachs/Moduls im Curriculum Master's programme Business Informatics 2023W vorhanden.
Workload Mode of examination Education level Study areas Responsible person Coordinating university
6 ECTS Course examination M2 - Master's programme 2. year Business Administration Christoph Teller Johannes Kepler University Linz
Detailed information
Original study plan Master's programme Business Informatics 2020W
Objectives Students are familiar with the strategic global marketing management process and its implementation through the marketing mix in the dynamic environment of international business. They are familiar with basic concepts of international marketing and are able to analyse state-of-the-art in the current literature. Furthermore, students have the skills to develop successful strategies for international markets.
Subject The students

  • become familiar with analysing different global business environments
  • are introduced to basic concepts aligned with the global marketing management process
  • understand international market conditions for designing the marketing mix
  • get to know different tools needed in the global marketing management process
  • gain knowledge and understanding of state-of-the-art literature
  • discuss current topics in academia and business practice and build links between theoretical knowledge and practical application
Subordinated subjects, modules and lectures