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[ 526LUVE20 ] Subject Production and Logistics Management
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| Workload |
Mode of examination |
Education level |
Study areas |
Responsible person |
Coordinating university |
| 6 ECTS |
Accumulative subject examination |
B2 - Bachelor's programme 2. year |
Business Administration |
Sophie Parragh |
Johannes Kepler University Linz |
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| Detailed information |
| Original study plan |
Bachelor's programme Business Informatics 2022W |
| Objectives |
Students are familiar with the basics and principles of marketing, production and logistics. In particular, they understand essential elements such as STP (Segmenting/Targeting/Positioning) marketing, marketing instruments (marketing mix), basic concepts of marketing research. You have the necessary basic knowledge to understand problems in connection with procurement, production and distribution logistics.
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Marketing:
Position of Marketing in Business Administration as a field of science, introduction to marketing, segmenting-targeting- positioning-marketing, marketing tools (marketing mix), basic concepts of marketing research.
Production and Logistic Management:
Basic knowledge of production and logistic systems, procurement-, production- and distribution logistics.
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| Further information |
none
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| Subordinated subjects, modules and lectures |
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