KS Marketing Perspective - Successfully bringing innovations into the market
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| (*) Unfortunately this information is not available in english. |
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| Workload |
Education level |
Study areas |
Responsible person |
Hours per week |
Coordinating university |
| 3 ECTS |
(*)W_AS1 - (*)Weiterbildung AS 1. Jahr |
Business Administration |
Univ.-Prof. Mag. Dr. Robert Breitenecker |
0 hpw |
Johannes Kepler University Linz |
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| Detailed information |
| Original study plan |
Initial study programme Management MBA 2019W |
| Objectives |
(*)Ziel der Lehrveranstaltung ist es, den Studierenden Strategien zur erfolgreichen Vermarktung von Innovationen näher zu bringen.
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| Subject |
(*)• Innovationen erfolgreich am Markt einführen
• Brand Management
• Vermarktung von Innovationen
• Social-Media- und Viral-Marketing
• Methoden und Werkzeuge zur Nachfragesteigerung
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| Criteria for evaluation |
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| Changing subject? |
No |
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| On-site course |
| Maximum number of participants |
- |
| Assignment procedure |
Direct assignment |
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