[ 973GMCCMAR22 ] Module Marketing
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| Es ist eine neuere Version 2025W dieses Fachs/Moduls im Curriculum Master's programme Social Economics 2025W vorhanden. |
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| Workload |
Mode of examination |
Education level |
Study areas |
Responsible person |
Coordinating university |
| 6 ECTS |
Course examination |
M1 - Master's programme 1. year |
Business Administration |
Christoph Teller |
Johannes Kepler University Linz |
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| Detailed information |
| Original study plan |
Master's programme Management 2022W |
| Objectives |
Learning outcomes:
On successful completion of this course, the students will be able to:
- LO1: Appreciate the scope and character of marketing in today's dynamic markets. [subject knowledge]
- LO2: Synthesise knowledge of marketing strategy, marketing operations and tactics and apply concepts to national and international case studies. [cognitive/analytical]
- LO3: Discuss and evaluate social and ethical issues relating to marketing management. [cognitive/analytical]
- LO4: Accurately identify and apply relevant theory within different sector specific contexts. [cognitive/analytical]
- LO5: Critically evaluate various marketing management approaches and application of strategy within a specific context. [cognitive/analytical]
- LO6: Apply decision making skills related to marketing management. [professional/practical skills]
- LO7: Discuss and evaluate various marketing management approaches and designs. [professional/Practical skills]
- LO8: Analyse key drivers affecting marketing management in general. [professional/practical skills]
- LO9: Demonstrate the ability to formulate and present a concise, insightful analysis which exposes issues logically and coherently. [transferable skills]
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