[ 572ESTLNECK20 ] KS New Economy

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Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B2 - Bachelor's programme 2. year Economics Franz Hackl 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)KS Einführung in die Volkswirtschaftslehre UND KS Einführung in die Mikroökonomie,
ODER Zulassung zum Masterstudium Economic and Business Analytics
Original study plan Bachelor's programme Economics and Business 2021W
Objectives By the end of this course, students should be in a position to apply and discuss the basics of economic information in the economic decision making processes as applied to fields of communication and information technologies from an economic standpoint.
Subject Strategies on product and price differentiation for information goods such as software, newspapers, news, music, movies, etc. will be analyzed as well as strategies for system decisions such as switching cost, lock-in cycle, classification of lock-in, valuing an installed customer base, etc.

In addition, network externalities (networks in an economic sense!) will be covered, including collective switching cost and migration paths.

Which strategies can be applied in order to develop standards and alliances? Openness versus control, tactics in formal standard-setting or standard wars will be discussed. The course is based on practical examples, i.e. Microsoft, to illustrate competition policies such as regulations, syndicates and so on.

Criteria for evaluation Homework assignments and examination
Methods Presentation and in-class discussion
Language English
Study material Carl Shapiro, Hal R. Varian, Information Rules – a strategic guide to the network economy, Harvard Business School Press, Boston MA, 1999.

Oz Shy, The Economics of Network Industries, Cambridge University Press, Cambridge UK, 2001. Lynne Pepall, Daniel Richards, Gerorge Norman, Industrial Organization: Contemporary Theory and Practice, South-Western College Publishing, 2. ed, 2002.

David Lucking-Reiley, Auctions on the Internet: What's being auctioned, and how?, The Journal of industrial economics 18(3), 2000, 227-252.

Josh Lerner and Jean Tirole, Some Simple Economics of Open Source, 50(2), 2002, 197-234. Oxford Review of Economic Policy, Vol. 17, No. 2 – Sammlung von Surveyartikel über unterschiedliche Themenbereiche der New Economy

Changing subject? No
Further information -
On-site course
Maximum number of participants 200
Assignment procedure Assignment according to priority