[ 515MASMMAGK20 ] KS Market-oriented Management: Introduction

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Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B2 - Bachelor's programme 2. year Business Administration Christoph Teller 2 hpw Johannes Kepler University Linz
Detailed information
Original study plan Bachelor's programme (*)Betriebswirtschaftslehre 2021W
Objectives Students acquire marketing competences and know basic strategic and operational relationships in organisations with a view to market-oriented management. They are familiar with basic information procurement and utilisation approaches and can apply these in an exemplary manner. They are able to develop instructions for action for marketing-relevant questions. In addition, the students learn to deal with practical tasks and to view them analytically from different perspectives.
  • Fundamentals of market-oriented management against the background of current strategic as well as operational challenges in practice
  • Marketing Strategies
  • Instrumental areas of marketing
  • Marketing research process and evaluation methods
Criteria for evaluation Exam and seminar paper
Methods Theoretical inputs, self-study as well as exercises in small groups and phases of critical reflection and discussion are used to achieve the teaching and learning objectives.
Language German
Changing subject? No
On-site course
Maximum number of participants 100
Assignment procedure Assignment according to priority