Students are familiar with fundamental theories and models in strategic and international management and know important management tools and methods. They are able to explain strategic and international topics along the strategy process. Furthermore, the students are able to transfer theoretical knowledge into practice.
Subject
Strategy and Strategic Management
Strategic Analysis: Market and Environmental Analysis & Internal Analysis
Strategy Formulation: Strategic Options & Strategic Decision Making
Strategy Implementation & Strategic Change
Models and theories of international management at the macro, organizational and individual levels.
Criteria for evaluation
Written examination
Methods
Lecture combined with plenary discussions and group exercises; theoretical/conceptional input combined with short business cases
Language
(*)Deutsch und English
Study material
Selected textbook chapters complemented by journal articles, handouts and short videos.
