[ 515MASLESMU20 ] IK Essentials of Strategic Management

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Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B2 - Bachelor's programme 2. year Business Administration Sabine Reisinger 2 hpw Johannes Kepler University Linz
Detailed information
Original study plan Bachelor's programme (*)Betriebswirtschaftslehre 2022W
Objectives The students deal with current topics in strategic management and deepen their knowledge of the designing and steering strategy processes. The students gain insight into the multifaceted practice, the manifold characteristics and current trends of strategic management. Special attention is given to the human success factor.
  • Comtemporary issues and trends in strategic management
  • Designing and managing strategic processes
  • The human factor in strategic management
  • Strategic decisions and strategic actions
  • Strategy implementation and strategic evaluation in the strategy process
Criteria for evaluation Seminar Papers and Presentations
Methods Theoretical inputs, self-study as well as small group work, case studies, videos, reflection exercises and phases of critical discussion are used to achieve the teaching and learning objectives.
Language German
Changing subject? No
On-site course
Maximum number of participants 40
Assignment procedure Assignment according to priority