[ 514INMAIIMK21 ] KS Introduction to International Marketing
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| Es ist eine neuere Version 2023W dieser LV im Curriculum Bachelor's programme International Business Administration 2024W vorhanden. |
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| Workload |
Education level |
Study areas |
Responsible person |
Hours per week |
Coordinating university |
| 3 ECTS |
B1 - Bachelor's programme 1. year |
Business Administration |
Katharina Hofer |
2 hpw |
Johannes Kepler University Linz |
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| Detailed information |
| Original study plan |
Bachelor's programme International Business Administration 2021W |
| Objectives |
The students have knowledge of key concepts and frameworks in international marketing. They are familiar with strategy formation and decision making with respect to international markets. They develop an understanding of current issues that managers face on international markets. The students challenge ideas and develop critical thinking. They have integrative knowledge of international marketing theory and practical application.
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| Subject |
Clarification of the following basic terms will be covered:
- Firm internationalization
- International marketing research and consumer behavior
- Market selection and segmentation
- International marketing strategies
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| Criteria for evaluation |
Exam, participation in class
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| Methods |
Lectures, discussion, group work, presentations.
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| Language |
English |
| Study material |
Kotler, P.T./Armstrong, G. (2020): Principles of Marketing. Pearson.
Ghauri, P.N./Cateora, P. (2014): International Marketing. McGrawHill.
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| Changing subject? |
No |
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| On-site course |
| Maximum number of participants |
100 |
| Assignment procedure |
Assignment according to priority |
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