| Detailed information |
| Pre-requisites |
(*)KS Strategisches Management: Grundlagen, IK Strategisches Management: Vertiefung, KS Marktorientiertes Management: Grundlagen,
IK Marktorientiertes Management: Vertiefung
|
| Original study plan |
Bachelor's programme (*)Betriebswirtschaftslehre 2021W |
| Objectives |
The students are able to structure current topics and approaches of strategic and market-oriented management with means of scientific methods. They are familiar with the necessary specific knowledge based on relevant scientific literature. The students are able to present their prepared oral and written content in a professional manner.
|
| Subject |
- basics of scholarly work
- process of systematic literature analysis
- reflexive discussion of up-to-date scientific matter of current themes of strategic and market-oriented management
- regulations necessary for the compilation of a scientific disposition/proposal
|
| Criteria for evaluation |
Active participation throughout seminar, presentation, and written seminar report
|
| Methods |
Attainment of study and teaching objectives based on theoretical inputs, self studies, exercises in small teams, and in particular critical re-flexion and discussion.
|
| Language |
German |
| Changing subject? |
Yes |
