Inhalt

[ 515RSRM20 ] Subject Research Seminar in Strategic and Market-oriented Management

Versionsauswahl
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Workload Mode of examination Education level Study areas Responsible person Coordinating university
3 ECTS Course examination B3 - Bachelor's programme 3. year Business Administration Christoph Teller Johannes Kepler University Linz
Detailed information
Original study plan Bachelor's programme (*)Betriebswirtschaftslehre 2022W
Objectives Students are able to structure current topics and issues in strategic and market-oriented management and to elaborate on them using scientific methods. They are familiar with the required expertise from the scientific literature and are able to professionally present the prepared content in written and oral form.
Subject
  • Basics of scientific work
  • Process of systematic literature analysis
  • Reflective examination of the state of the art regarding current topics in strategic and market-oriented management
  • Guidelines for the preparation of a scientific dispositon or proposal
Further information (*)
  • 515RSRMSMMS20: SE Strategisches und Marktorientiertes Management: Forschung & Theorie (3 ECTS) ist √§quivalent zu 572MARKINTS15: SE Seminar Integration Marketing Theorie und Praxis (3 ECTS) ODER 572BSTRINTS15: SE Strategisches Management: Integration (3 ECTS)
Subordinated subjects, modules and lectures