| Detailed information |
| Pre-requisites |
(*)KS Einführung in die Betriebswirtschaftslehre, KS Einführung in die Volkswirtschaftslehre, KS Kostenrechnung, KS Buchhaltung,
KS Strategie und KS Marketing
|
| Original study plan |
Bachelor's programme Business and Economics 2021W |
| Objectives |
- Knowledge of Strategic Managmement Theory
- Development of critical and analytical perspectives
- Supporting strategic and personal competence
- Developing method skills
- Transfer and exercise: strategy process on an individual level, case studies, etc.
|
| Subject |
- Introducing strategy and strategic management
- Evaluating strategies
- Strategic change
- The practice of strategy
- Performance measurement
|
| Criteria for evaluation |
- Key debate
- Strategy tool evaluation
- Open Book examination
For a passing grade: at least 50% of the total number of points available
|
| Methods |
- Introduction to the topics (presentation)
- Transfer: Individual-level strategy process (peer-cooaching)
- Case studies, outdoor exercises, strategy tools, reflection,…
- Individual papers: Key Debate, Strategy Tool Evaluation, Exam
|
| Language |
German |
| Study material |
- Exploring Strategy. Johnson et al. 11th Edition. 2017 Pearson Education Limited.
- Reader Strategisches Management, Last update: October 2017.
|
| Changing subject? |
No |
| Corresponding lecture |
(*)515MASLESMU20: IK Essentials of Strategic Management (3 ECTS) ODER 515MASMSMAU20: IK Strategisches Management: Vertiefung (3 ECTS)
|
| Earlier variants |
They also cover the requirements of the curriculum (from - to)
2BSTRSMO9: IK Strategic Management: Advanced Course (2009W-2015S)
|
