Inhalt
[ 572VKBWKAUK15 ] KS Buying Behavior
|
|
|
|
| (*) Unfortunately this information is not available in english. |
 |
| Workload |
Education level |
Study areas |
Responsible person |
Hours per week |
Coordinating university |
| 2 ECTS |
B2 - Bachelor's programme 2. year |
Business Administration |
Bernad Batinic |
1 hpw |
Johannes Kepler University Linz |
|
|
|
| Detailed information |
| Pre-requisites |
(*)KS Einführung in die Betriebswirtschaftslehre UND KS Marketing
|
| Original study plan |
Bachelor's programme Business and Economics 2015W |
| Objectives |
The course aims to give students a psychological perspective on human behavior in the context of advertising and consumption, and to increase their knowledge about how psychological concepts and theories are applied to the field of consumer behavior. Emphasis is placed on putting theoretical knowledge to practice (learning transfer).
|
| Subject |
Psychological concepts and theories in the field of consumer behavior, e.g., perception and attention, subliminal advertising, learning theories, decision processes, involvement, affective and motivational processes, attitudes and persuasion, consumer satisfaction
|
| Criteria for evaluation |
Completion of assignments and exam
|
| Methods |
Lectures, interactive elements (e.g., discussions, practical exercises), independent reading
|
| Language |
German |
| Study material |
To be announced in class
|
| Changing subject? |
No |
| Earlier variants |
They also cover the requirements of the curriculum (from - to)
2BKAUVK: KS Buying Behavior (2009S-2015S)
|
|
|
|
| On-site course |
| Maximum number of participants |
200 |
| Assignment procedure |
Assignment according to priority |
|
|
|
