| Detailed information |
| Pre-requisites |
(*)KS Einführung in die Betriebswirtschaftslehre, KS Einführung in die Volkswirtschaftslehre, KS Kostenrechnung, KS Buchhaltung,
KS Strategie und KS Marketing
|
| Original study plan |
Bachelor's programme Business and Economics 2021W |
| Objectives |
- Knowledge about basics of Strategic Management
- Development of critical and analytical perspectives
- Developing strategic and personal skills
- Development of methodical skills
- Expansion of social skills in a team environment
- Knowledge transfer and practical experience
|
| Subject |
- 7 Elements of Strategic Management
- Strategic process - overview
- Strategic analysis
- Strategy formulation
- Strategy implementation
- Strategic evaluation
- 7 Perspectives of Strategic Management
|
| Criteria for evaluation |
- Term paper
- Final examination
In order to pass, students must attain at least 50% of the total numbers of points available
|
| Methods |
- Introduction to the topics (presentation)
- Critical debate and reflection in small groups
- Case studies, interactive exercises, videos, digital tools, storytelling, ...
- Mini seminar paper, seminar paper, written exam
|
| Language |
German |
| Study material |
- Strategisches Management – Grundlagen für Studium und Praxis. Reisinger, Gattringer und Strehl 2017. 2. Auflage. Pearson Studium.
- Reader Strategisches Management, Last updated: October 2017
- Welge M., Al-Laham A., Eulerich M. 2017: Strategisches Management. Grundlagen – Prozess - Implementierung. 7. Auflage.
|
| Changing subject? |
No |
| Corresponding lecture |
(*)515MASLESMK20: KS Essentials of Strategic Management (3 ECTS) ODER 515MASMSMAK20: KS Strategisches Management: Grundlagen (3 ECTS)
|
| Earlier variants |
They also cover the requirements of the curriculum (from - to)
2BSTRSMG: KS Strategic Management: Introduction (2001W-2015S)
|
