Es ist eine neuere Version 2022W dieses Fachs/Moduls im Curriculum Masterstudium Economic and Business Analytics 2024W vorhanden.
Workload
Form der Prüfung
Ausbildungslevel
Studienfachbereich
VerantwortlicheR
Anbietende Uni
6 ECTS
Eine Lehrveranstaltungsprüfung
M1 - Master 1. Jahr
Betriebswirtschaftslehre
Christoph Teller
Johannes Kepler Universität Linz
Detailinformationen
Quellcurriculum
Masterstudium Management 2020W
Ziele
This Module aims to:
Introduce a range of marketing management issues pertinent to understanding how different elements of a business fit together to create a coherent organisation and an effective marketing strategy.
Equip students with a sound understanding of the process of (strategic) marketing management and the different components of the strategy development cycle.
Provide students with a rigorous foundation and tools for analysis and understanding the core decisions that have to be made in marketing.
Enable students to integrate theoretical concepts and models in strategy and marketing with practical application to business situations.
Untergeordnete Studienfächer, Module und Lehrveranstaltungen
