Inhalt
[ 515MSIMEMAK20 ] KS Introduction to Marketing
|
|
|
|
| (*) Unfortunately this information is not available in english. |
 |
| Workload |
Education level |
Study areas |
Responsible person |
Hours per week |
Coordinating university |
| 3 ECTS |
B1 - Bachelor's programme 1. year |
Business Administration |
Christoph Teller |
2 hpw |
Johannes Kepler University Linz |
|
|
|
| Detailed information |
| Pre-requisites |
(*)keine
|
| Original study plan |
Bachelor's programme (*)Betriebswirtschaftslehre 2020W |
| Objectives |
• Teaching of terms, tasks, concepts and models of marketing in modern management
• Facilitation of a critical analysis with content-related issues
• Development of an integrative understanding of the basic marketing knowledge in theory and practice
|
| Subject |
• Customer benefit and establishing customer retention
• Strategic marketing; market segmentation and positioning
• Market research
• Products, services, and brands; new product development and product life cycle strategies
• Basic considerations and determinants of pricing; pricing strategies
• Distribution, logistics, and retailing
• Integrated marketing communication and communication instruments
|
| Criteria for evaluation |
• Exam (50%)
• Video-based presentation (50%)
A positive assessment of the exam and/or re-exam is necessary in order to participate in the second part of the course (video-based presentation). For an overall passing grade both the exam and the video-based presentation have to get a positive mark.
|
| Methods |
In order to achieve the teaching and learning goals both theoretical inputs, case examples, exercises in small groups, and critical reflection and discussion are used.
|
| Language |
German |
| Study material |
Kotler, P., Armstrong, G, Harries, L., Piercy, N. 2019. Grundlagen des Marketing (7. Aufl.). Pearson.
|
| Changing subject? |
No |
|
|
|
| On-site course |
| Maximum number of participants |
100 |
| Assignment procedure |
Assignment according to priority |
|
|
| MuSSS O.C. 2022WS1 |
 |
← |
|
 |
← |
| Number obligatory dates |
|
|
0 |
|
|
| MuSSS assistance |
|
|
Astrid Horejs |
|
|
| Number participants (min/max) |
|
|
25 /
999 |
|
|
| Course fee |
|
|
€ 0,00 |
|
|
| Online materials and media |
|
|
Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. |
|
|
| Book from onlineshop |
|
|
Grundlagen des Marketing (2019 - Kotler/Armstrong/Harries/Piercy - Pearson), available at the price of € 49,95, available from course assignment |
|
|
| Dates |
|
|
| Day | Date | Time | Room | Topic |
|---|
| Fri | 18.11.2022 | 08:30 - 13:45 | Raab 9901 | Klausur | | Fri | 02.12.2022 | 14:30 - 16:45 | Raab 9901 | Nachklausur |
|
|
|
|
|
|
