Inhalt
[ 515MSIMEMAK20 ] KS Introduction to Marketing
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| (*) Unfortunately this information is not available in english. |
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| Workload |
Education level |
Study areas |
Responsible person |
Hours per week |
Coordinating university |
| 3 ECTS |
B1 - Bachelor's programme 1. year |
Business Administration |
Christoph Teller |
2 hpw |
Johannes Kepler University Linz |
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| Detailed information |
| Pre-requisites |
(*)keine
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| Original study plan |
Bachelor's programme (*)Betriebswirtschaftslehre 2020W |
| Objectives |
• Teaching of terms, tasks, concepts and models of marketing in modern management
• Facilitation of a critical analysis with content-related issues
• Development of an integrative understanding of the basic marketing knowledge in theory and practice
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| Subject |
• Customer benefit and establishing customer retention
• Strategic marketing; market segmentation and positioning
• Market research
• Products, services, and brands; new product development and product life cycle strategies
• Basic considerations and determinants of pricing; pricing strategies
• Distribution, logistics, and retailing
• Integrated marketing communication and communication instruments
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| Criteria for evaluation |
• Exam (50%)
• Video-based presentation (50%)
A positive assessment of the exam and/or re-exam is necessary in order to participate in the second part of the course (video-based presentation). For an overall passing grade both the exam and the video-based presentation have to get a positive mark.
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| Methods |
In order to achieve the teaching and learning goals both theoretical inputs, case examples, exercises in small groups, and critical reflection and discussion are used.
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| Language |
German |
| Study material |
Kotler, P., Armstrong, G, Harries, L., Piercy, N. 2019. Grundlagen des Marketing (7. Aufl.). Pearson.
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| Changing subject? |
No |
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| On-site course |
| Maximum number of participants |
100 |
| Assignment procedure |
Assignment according to priority |
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| MuSSS O.C. 2023SS2 |
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| Number obligatory dates |
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0 |
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| MuSSS assistance |
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Astrid Horejs |
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| Number participants (min/max) |
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25 /
999 |
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| Course fee |
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€ 0,00 |
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| Online materials and media |
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Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. |
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| Book from onlineshop |
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Grundlagen des Marketing (2019 - Kotler/Armstrong/Harries/Piercy - Pearson), available at the price of € 49,95, available from course assignment |
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| Dates |
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| Day | Date | Time | Room | Topic |
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| Thu | 25.05.2023 | 16:45 - 20:00 | Raab 9901 | Klausur | | Thu | 08.06.2023 | 18:00 - 20:00 | Raab 9901 | Nachklausur | | Wed | 14.06.2023 | 00:00 - 00:00 | | Einreichung Konzept | | Thu | 22.06.2023 | 00:00 - 00:00 | | Einreichung vorläufig. Video | | Mon | 03.07.2023 | 00:00 - 00:00 | | Abgabetermin finales Video |
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