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| Detailed information |
| Original study plan |
Bachelor's programme (*)Betriebswirtschaftslehre 2021W |
| Objectives |
Students have the ability to apply the knowledge acquired in the module 'Digital Business Basics' by
- analyzing and evaluating business models and transformation processes,
- developing concepts and measures for the digital transformation of exemplary businesses and non-profit organizations, and
- employing adequate methodologies and tools for these tasks.
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| Subject |
Implementing projects and/or case studies in various fields of digital business (e.g., digital marketing, digital retail, digital education, internet economy or e-government). Specific subjects vary and reflect the exemplary tasks, they are supplemented with formal aspects of project management (e.g., tools for project planning, reporting formats, time management).
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| Criteria for evaluation |
Evaluation differs according to the specific project or case study, which is partly group work and single assessment. The concrete criteria for evaluation are announced in the beginning of the course.
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| Language |
German |
| Study material |
Basic literature is announced in the course, further literature search is one of the students' tasks.
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| Changing subject? |
No |
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