Inhalt

[ 515MKDDIBUU20 ] IK Digital Business Planning

Versionsauswahl
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B2 - Bachelor's programme 2. year Business Administration Johann Höller 2 hpw Johannes Kepler University Linz
Detailed information
Original study plan Bachelor's programme (*)Betriebswirtschaftslehre 2021W
Objectives Students have comprehensive knowledge of major economical methods and process models for strategic and operative planning and controlling of a digital business. Students have the ability to make a knowledgable choice of methodology adequate for a given situation. They are able to formulate the results of a business planning process in a business plan, including strategy, marketing, leadership, IT and finance.
Subject Digital business models, strategic planning process (initiation, formulation, implementation, assessment), process models and methods for strategic and operative planning and controlling of a digital business, management methodology for digital business formation and projects, risk controlling, generation of business plans including strategy, marketing, leadership, IT and finance.
Criteria for evaluation Exam (50%), written work on a selected subject within the general topic and knowledgable discussion in forums and/or social media (50%)
Methods Lecture, web-based presentations, written work on a selected subject within the general topic
Language German
Study material (*)Basisliteratur:

Turban, Efraim; King, David; Lee, Jae Kyu; Liang, Ting-Peng und Turban, Deborrah C.: Electronic commerce: A managerial and social networks perspective, Springer, akt. Auflage.

Ergänzungsliteratur wird in jedem Semester bekannt gegeben.

Changing subject? No
On-site course
Maximum number of participants 30
Assignment procedure Assignment according to priority