[ 515MSIMESIK20 ] KS Introduction to Strategy & International Management

(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B1 - Bachelor's programme 1. year Business Administration Regina Gattringer 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)keine
Original study plan Bachelor's programme (*)Betriebswirtschaftslehre 2021W
Objectives Students are familiar with fundamental theories and models in strategic and international management and know important management tools and methods. They are able to explain strategic and international topics along the strategy process. Furthermore, the students are able to transfer theoretical knowledge into practice.
  • Strategy and Strategic Management
  • Strategic Analysis: Market and Environmental Analysis & Internal Analysis
  • Strategy Formulation: Strategic Options & Strategic Decision Making
  • Strategy Implementation & Strategic Change
  • Models and theories of international management at the macro, organizational and individual levels.
Criteria for evaluation Written examination
Methods Lecture combined with plenary discussions and group exercises; theoretical/conceptional input combined with short business cases
Language (*)Deutsch und English
Study material Selected textbook chapters complemented by journal articles, handouts and short videos.
Changing subject? No
On-site course
Maximum number of participants 100
Assignment procedure Assignment according to priority
This course is additionally offered in the following versions:
MuSSS O.C.    
MuSSS O.C. 2023SS1
Number obligatory dates     0    
MuSSS assistance     Astrid Horejs    
Number participants (min/max)     25 / 999    
Course fee     € 0,00    
Online materials and media     (*)
Book from onlineshop     Strategisches Management - Grundlagen für Studium und Praxis (2022 - Reisinger/Gattringer/Strehl - Pearson Verlag), available at the price of € 25,70, available from course assignment    
Thu16.03.202312:00 - 13:30ZOOMIntroduction Session (freiwillig, ZOOM-Link im Moodle)
Thu27.04.202312:00 - 13:00ZOOMTutorium zur Klausur / Prüfungsvorbereitung (freiwillig)
Thu25.05.202315:30 - 17:00HS 1Klausur OpenBook
Thu22.06.202315:30 - 17:00HS 1Nachklausur