Es ist eine neuere Version 2022W dieses Fachs/Moduls im Curriculum Master's programme Economic and Business Analytics 2024W vorhanden.
Workload
Mode of examination
Education level
Study areas
Responsible person
Coordinating university
6 ECTS
Course examination
M1 - Master's programme 1. year
Business Administration
Christoph Teller
Johannes Kepler University Linz
Detailed information
Original study plan
Master's programme Management 2020W
Objectives
This Module aims to:
Introduce a range of marketing management issues pertinent to understanding how different elements of a business fit together to create a coherent organisation and an effective marketing strategy.
Equip students with a sound understanding of the process of (strategic) marketing management and the different components of the strategy development cycle.
Provide students with a rigorous foundation and tools for analysis and understanding the core decisions that have to be made in marketing.
Enable students to integrate theoretical concepts and models in strategy and marketing with practical application to business situations.
