[ 926MARKGMM20 ] Module Global Marketing Management
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| Es ist eine neuere Version 2024W dieses Fachs/Moduls im Curriculum Master's programme Business Informatics 2024W vorhanden. |
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| Workload |
Mode of examination |
Education level |
Study areas |
Responsible person |
Coordinating university |
| 6 ECTS |
Course examination |
M2 - Master's programme 2. year |
Business Administration |
Christoph Teller |
Johannes Kepler University Linz |
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| Detailed information |
| Original study plan |
Master's programme Business Informatics 2020W |
| Objectives |
Students are familiar with the strategic global marketing management process and its implementation through the marketing mix in the dynamic environment of international business. They are familiar with basic concepts of international marketing and are able to analyse state-of-the-art in the current literature. Furthermore, students have the skills to develop successful strategies for international markets.
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| Subject |
The students
- become familiar with analysing different global business environments
- are introduced to basic concepts aligned with the global marketing management process
- understand international market conditions for designing the marketing mix
- get to know different tools needed in the global marketing management process
- gain knowledge and understanding of state-of-the-art literature
- discuss current topics in academia and business practice and build links between theoretical knowledge and practical application
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| Subordinated subjects, modules and lectures |
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