| Objectives |
Students acquire in-depth knowledge in marketing, building on the basics of business sciences, that enable them to develop and deploy information systems in the field of marketing and Customer Relationship Management together with business economists.
The students are able to apply fundamental concepts of marketing in the national and international context. They are able to clarify problems, to use instruments meeting the information needs of marketing decisions, to develop alternative solutions at the strategic and instrumental levels, and to evaluate their implementation. The decision-relevant knowledge allows them to evaluate the success of the implemented marketing decisions.
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