[ 973MIMRQLRS19 ] SE Qualitative Research Methods

Es ist eine neuere Version 2023W dieser LV im Curriculum Master's programme Joint Master's Program Global Business - Russia/Italy 2023W vorhanden.
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS M1 - Master's programme 1. year Business Administration Erna Szabo 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)Zulassung zum Masterstudium
Original study plan Master's programme Management 2020W
Objectives Both in practice and in research the real understanding of a socioeconomic phenomenon requires that we immerse ourselves into a situation and grasp the meanings of what is going on also from the voice, appearance and artifacts used by the actors whose behaviors we want to understand. With such a qualitative understanding we will also be in a better position to analyze and understand quantitative data regarding the same field of inquiry. The problem with such a qualitative understanding is, that we, as human beings, tend to be overconfident about our ability to intuitively understand what is going on, while we are subject to well-known cognitive biases. This course is aimed at helping students to deal objectively with qualitative data in order to better understand what is going on in the empirical fields they are investigating for different reasons (consultancy, research, or management).
Subject Course Content:

  • Techniques and practices of how to conduct qualitative research
  • Collect and analyze qualitative data
  • Discuss the logic behind qualitative research studies
  • Discuss about the logic of grounded theory
  • Practically simulate interview situations
  • Get to know methods of collecting and analyzing visual data
  • Applying these techniques (either qualitative interviews or visual methods) in a research project
Criteria for evaluation Rules and Grading:

  • Active participation
  • You are allowed to skip only one session (you are required to email me in advance if you skip one session; participation at final presentations cannot be skipped)
  • Hand in all assignments in time
  • Research project (including quality of analysis, final report - 40 %)
  • Presentation of research project (10 %)
  • Exam (30 %)
  • Active participation in class (20 %)
Methods Teaching Methods:

  • Short lectures
  • Discussions
  • Students’ presentations
  • Autonomous research and reading of academic literature
  • Application of qualitative research methods in a research projects
Language English
Changing subject? No
Earlier variants They also cover the requirements of the curriculum (from - to)
973MIMRQLRS10: SE Master Seminar Qualitative Research Methods (2010W-2019S)
On-site course
Maximum number of participants 30
Assignment procedure Assignment according to priority