[ 995GBDE19 ] Subject Global Business Development

Workload Mode of examination Education level Study areas Responsible person Coordinating university
7 ECTS Accumulative subject examination M2 - Master's programme 2. year Business Administration Robert Breitenecker Johannes Kepler University Linz
Detailed information
Original study plan Master's programme Joint Master's Program Global Business - Canada/Peru 2020W
  • Students gain a profound understanding of the topics "Entrepreneurship", "New Business Development" and the preparation of financial and business plans.
  • Students are able to apply their theoretical knowledge in a practical concept for setting up a business.
  • Students are able to work together with local institutions for this business start-up project and understand local conditions.
  • Dimensions of Entrepreneurship
  • Entrepreneurship as a academic discipline and a philosophical and practical approach to management
  • Entrepreneurial activity vs. small business activity
  • Business startup process
  • Business plan writing
  • Assessing risk
  • Financial planning
  • Assessment criteria for new ventures
  • Business opportunity analysis
  • Field Project: Business Plan (Local Taiwanese Business Startup; participation in business plan competition)
Subordinated subjects, modules and lectures