Study guide of JKU Linz
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KUSSS
Auwea NG
Positionsanzeige
General Management Double Degree STUST Tainan – JKU Linz
»
STUST-Students semester 1 and 2
»
Advanced Management Competence
Inhalt
[
988SCRM15
] Subject Seminar on Customer Relationship Management
Versionsauswahl
Version
2021W
2019W
2015W
Workload
Mode of examination
Education level
Study areas
Responsible person
Coordinating university
6 ECTS
Course examination
M2 - Master's programme 2. year
Business Administration
Christoph Teller
(*)
STUST Tainan
Detailed information
Original study plan
Master's programme General Management Double Degree STUST Tainan – JKU Linz 2021W
Objectives
To understand the concept and development of CRM: Data, Information and Technology of CRM, and how to build up a good customer relationship management.
Subordinated subjects, modules and lectures
