| Detailed information |
| Pre-requisites |
KS BC1: Induction-team development UND KS BC2: Foundations of management UND KS BC3: Foundational readings and academic writing
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| Original study plan |
Master's programme Leading Innovative Organizations 2021W |
| Objectives |
- Understand the conceptual foundations of markets and strategic market analysis
- Develop a deeper knowledge of recent trends (e.g. the digital transformation) in different industries and markets
- Understand the management challenges and tools for strategically organizing digital markets
- Ability to combine a broad general understanding of strategic market analysis with conceptually profound and practically applicable insights into selected topics
- Selected topics include but are not limited to
- market analysis and development in the context of platform-based innovation ecosystems
- means and measures of open strategy
- the role of co-creators (i.e. user tribes, crowds etc.) in analyzing and developing increasingly digitalized markets
- the role of social media platforms for market analysis and development
- strategic digital market analysis and development for SMEs
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| Subject |
This course addresses strategic market analysis and development in a digital era by both providing general foundations of market strategy and focusing on current topics regarding the digital transformation of markets and industries in particular.
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| Criteria for evaluation |
Attendance and participation (20%); Pre-readings (20%); Post-module assignment (60%)
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| Methods |
Lectures, discussion questions, discussions
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| Language |
English |
| Study material |
Changing materials depending on topic
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| Changing subject? |
No |
| Corresponding lecture |
986CAINCI2S19: SE CI2: Innovation and new markets (3 ECTS)
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