[ 480MABAMAMV12 ] VL (*)Management and Marketing

(*) Leider ist diese Information in Deutsch nicht verfügbar.
Workload Ausbildungslevel Studienfachbereich VerantwortlicheR Semesterstunden Anbietende Uni
3 ECTS M1 - Master 1. Jahr Betriebswirtschaftslehre Erna Szabo 2 SSt Johannes Kepler Universität Linz
Quellcurriculum Masterstudium Management in Polymer Technologies (MPT) 2021W
Ziele (*)The lecture offers an introduction to general principles of management and marketing. It is supposed to be done in parallel with the intensive course which intensifies several topics and allows to acquire more detailed as well as applied knowledge of some topics.

By attending this lecture students should

  • get to know about the behavior of individuals in organizations, their collaboration and their interaction,
  • learn about the structure, strategy and culture of organizations,
  • become familiar with the management of people, in terms of behavioral aspects as well as organizational and more formal ones (human resource management),
  • acquire basic knowledge about concepts and principles of modern marketing, in particular social media marketing,
  • be able to apply the knowledge you have acquired to practice by using it in advanced questions, case studies, linking it to critical incidents and newspaper articles and by linking it to personal situations and your own jobs.
Lehrinhalte (*)
  • Motivation
  • Power and Influence
  • Organizational Structure and Culture
  • Strategy
  • Trust
  • Communication
  • Diversity
  • Management in Practice
  • Marketing Strategies
  • Marketing Policies and Tools
Beurteilungskriterien (*)Exam
Lehrmethoden (*)Lecture
Abhaltungssprache Englisch
Literatur (*)
  • Course Books:

- Mullins, Laurie J. (2011) Essentials of Organizational Behavior (3rd ed.). Essex: Prentice Hall.
- Mooradian, T.A., Matzler, K. & Ring, L.J. (2014) Strategic Marketing. New Jersey: Pearson.
The books are available at the main library or can be borrowed at the department for being copied.

  • Script:

The script covers all course slides as well as some additional readings (book chapters, articles).

  • Additional Literature:

- Deci, E.L. (1971) Effects of externally mediated rewards on intrinsic motivation. Journal of Personality and Social Psychology, Vol. 18, No. 1, 105-115
- Kotler, P. (2010) Future Model for Marketing 3.0
- Popitz H. (1968) Prozesse der Machtbildung (in Recht und Staat in Geschichte und Gegenwart)

Lehrinhalte wechselnd? Nein
Sonstige Informationen (*)The lecture is designed for technicians acquiring the basics of management and marketing. It is closely linked to the intensive course "Management & Marketing" and should therefore be attended in parellel.
Äquivalenzen (*)WKMPGKSMAMA: KS Management and Marketing (3 ECTS)
Teilungsziffer -
Zuteilungsverfahren Zuteilung nach Vorrangzahl
Zusätzlich wird diese Lehrveranstaltung in folgenden Varianten angeboten: