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| Detailed information |
| Pre-requisites |
(*)Voraussetzungen gemäß Studienfach Internationales Management UND zusätzliche positive Absolvierung KS International Business
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| Original study plan |
Bachelor's programme Business and Economics 2012S |
| Objectives |
(*)To understand and evaluate processes of strategy formulation and implementation in a global setting.
To apply strategic planning techniques and tools for strategic analysis.
To analytically prepare management decisions facing all firms.
To master tools and practices for structuring and controlling operations on a global basis.
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| Subject |
(*)Introduction to global strategy making and strategy implementation;
Introduction to international market entry (motives of internationalization, the internationalization process, how to plan a market entry);
Simulation "Country Manager" to apply theoretical knowledge (developing and implementing a strategy);
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| Criteria for evaluation |
(*)Country attractiveness analysis (spreadsheet) (10% of final grade);
In-class reviews (10% of final grade);
Simulation outcome (20% of final grade);
Final presentation (10% of final grade);
Participation (10% of final grade);
Final Report (40% of final grade);
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| Methods |
(*)Simulation "Country Manager" in teams of 4-5 students;
Presentations and discussions;
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| Language |
English |
| Study material |
(*)Mellahi, K., Frynas, J. G., & Finlay, P. (2005). Global strategic management. Oxford: Oxford University press. ( Chapter 6: Managing the internationalization process)
Shenkar, O., & Luo, Y. (2008). International business (2nd ed.). Los Angeles et al.: Sage. ( Chapter 12: Building and managing global strategic alliances)
Johanson, J., & Vahlne, J.-E. (2009). The Uppsala internationalization process model revisited: From liability of foreigness to liability of outsidership. Journal of International Business Studies, 40(9), 1411-1431.
Gupta, A. K., & Govindarajan, V. (2000). Managing global expansion: A conceptual framework. Business Horizons, 43(2), 45-54.
Agarwal, S. & Ramaswami, S. N. (1992). Choice of foreign entry mode: Impact of ownership, location and internalization factors. Journal of International Business Studies, 23(1), 1-27.
Wilson, K. (2006). Encouraging the internationalization of SMEs. In J. Potter & A. Proto (Eds.), Promoting entrepreneurship in South East Europe (pp. 43-66). Trento: Organization for Economic Co-Operation and Development.
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| Changing subject? |
Yes |
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