[ 480MAAD10 ] Studienfach (*)Management Advanced

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Workload Form der Prüfung Ausbildungslevel Studienfachbereich VerantwortlicheR Anbietende Uni
15 ECTS Kumulative Fachprüfung M1 - Master 1. Jahr Betriebswirtschaftslehre Dorothea Greiling Johannes Kepler Universität Linz
Quellcurriculum Masterstudium Management in Polymer Technologies (MPT) 2019W
Ziele (*)The aim of the group of courses "Management Advanced" is to provide critical analytical skills and frameworks of advanced management topics in courses specifically designed for engineers.
Lehrinhalte (*)Students acquire critical analytical skills and frameworks of advanced management topics in courses specifically designed for engineers.

Cross-Cultural Management: The goal is to sensitize students to the issues and challenges involved in cross-cultural business encounters, focusing on the concept of culture, cultural dimensions, cross-cultural communication, multicultural team work, and elements of international human resource management.

Managerial Accounting: Analysis and use of managerial accounting tools, variable costing, segment reporting, cost-volume-profit relationships, relevant costs for decision making, activity-based costing, profit planning, standard costs and operating performance measures, flexible budgets and performance analysis.

International Finance: The aim is to convey knowledge and understanding of international finance and banking. Topics such as evaluation, risk, capital asset pricing models, derivative financial instruments, technical analysis and behavioral finance will be taught.

Environmental, Resource and Quality Management: Students acquire knowledge of sustainability strategies of the EU, sustainability in business and regional contexts, strategic environmental management, ecological competition strategy, etc.

International Marketing: International marketing is based on the premise of cultural diversity, where each market needs specifical, adapted strategies. On the outset the course will create an open mindedness for the diverse environments an international marketer is facing. It will concentrate on the challenges required for strategic and operative decisions. Students assess the impact of culture, analyze international market opportunities and develop competitive marketing strategies. Special interest will be given to export trade mechanisms and logistics in an international context.

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