Studienhandbuch | VL Introduction to Innovationmanagement and Marketing

Inhalt

Workload	Education level	Study areas	Responsible person	Hours per week	Coordinating university
3 ECTS	M2 - Master's programme 2. year	Mechatronics	Klaus Zeman	2 hpw	Johannes Kepler University Linz

Detailed information
Original study plan	Master's programme Mechatronics 2021W
Objectives	Teaching of the fundamentals of Innovationmanagement and Marketing
Subject	- Strategic Innovationmanagement in Industry (PLM ProductLife CycleManagement, Innovation Portfolios and Road Maps) - Definitions of R&D (Research&Development), FRASCATI Manual - Operational R&D / Quality Management in R&D (KPIs= Key Performance Indicators of Innovation) - Intellectual Property Rights- (IPR-) Management - Ideas Management - Knowledge Management in R&D - Marketing of industrial investment goods / Engineering of Large-scale Plants (Lotsize 1, Businessplan, Key AccountManagement)
Criteria for evaluation	written examination
Methods	Teaching of the theoretical basis with a script
Language	German
Changing subject?	No
Further information	none

On-site course
Maximum number of participants	-
Assignment procedure	Assignment according to sequence