Es ist eine neuere Version 2024W dieses Fachs/Moduls im Curriculum Master's programme Leadership and Innovation in Organizations 2024W vorhanden.
Workload
Mode of examination
Education level
Study areas
Responsible person
Coordinating university
6 ECTS
Accumulative module examination
M1 - Master's programme 1. year
Business Administration
Matthias Fink
Johannes Kepler University Linz
Detailed information
Original study plan
Master's programme Leading Innovative Organizations 2020W
Objectives
Understand the role of innovation in entering and developing new domestic and foreign markets
Appreciate the contextual contingencies of how the perception of risk and uncertainty as well as the cognition of opportunities in new markets unfold
Learn how to relate regional, national and global societal and technical trends to innovation driven market entry and market development.
Learn how to create environments that foster new markets in domestic and foreign settings.
Develop a deeper knowledge of current topics regarding innovation driven new market creation and development
Be able to participate in ongoing academic discussions regarding the access of new markets through firm-level innovation, industry level change and societal transformation.
Understand the relevance of current research results on contextual contingencies for entering and developing new markets through innovation in practice
