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[ 480MABAMAMV12 ] VL (*)Management and Marketing
Versionsauswahl
Es ist eine neuere Version 2021W dieser LV im Curriculum Master's programme Sociology 2024W vorhanden.
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS M1 - Master's programme 1. year Business Administration Iris Fischlmayr 2 hpw Johannes Kepler University Linz
Detailed information
Original study plan Master's programme Management in Polymer Technologies (MPT) 2012S
Objectives (*)Introducing students to the general principles of management and marketing Finding theoretical basis in observed behavior and experiences in participants´ jobs Applying theoretical knowledge to practice
Subject (*)
  • Motivation
  • Power and Influence
  • Organizational Structure and Culture
  • Strategy
  • Management in Practice
  • Marketing Strategies
  • Marketing Policies and Tools
Criteria for evaluation (*)Exam
Methods (*)Lecture
Language English
Study material (*)Mullins, Laurie J. (2008) Essentials of Organizational Behavior (2nd ed.). Essex: Prentice Hall. Mooradian, T.A., Matzler, K. & Ring, L.J. (2012) Strategic Marketing. New Jersey: Pearson.

Deci, E.L. (1971): Effects of externally mediated rewards on intrinsic motivation. Journal of Personality and Social Psychology. Vol. 18, Issue 1, pp. 101-115. Popitz, H. (1992, [1968]): Phänomene der Macht. 2., stark erw. Aufl.. Tübingen: Mohr. pp. 5-28.

Changing subject? No
Further information (*)The lecture is designed for technicians acquiring the basics of management and marketing.
Corresponding lecture (*)WKMPGKSMAMA: KS Management and Marketing (3 ECTS)
On-site course
Maximum number of participants -
Assignment procedure Assignment according to priority