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| Detailinformationen |
| Quellcurriculum |
Masterstudium Management in Polymer Technologies (MPT) 2009W |
| Ziele |
Intensify particular topics in Management and Marketing
Application of theoretical aspects into practice and self-experience via role plays and simulations
Deepen the knowledge gained in the lecture "Management & Marketing"
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| Lehrinhalte |
- Groups and Teams
- Leadership
- Cooperation and Conflict
- Current Issues in Marketing
- Marketing Decisions in Practice
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| Beurteilungskriterien |
- Short Tests
- Team Project
- Case Studies
- Marketing Workshop and Presentation
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| Lehrmethoden |
- Classroom and Group Discussions
- Team Project
- Case Studies
- Simulations and Role Plays
- Workshop and Group Presentation
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| Abhaltungssprache |
Englisch |
| Literatur |
Mullins, L.J. (2008): Essentials of Organizational Behavior (2nd ed.). Essex: Prentice Hall.
Chapters 6 Groups & 7 Leadership.
Mooradian, T.A. et al. (2012): Strategic Marketing. New Jersey: Prentice Hall.
Kent, T.W. (2005): Leading and Managing: It Takes Two to Tango. Management Decision.
43(7/8), pp. 1010-1017.
Axelrod, R. & Hamilton, W.D. (1981): The Evolution of Cooperation. Science, New Series.
211(4489), pp. 1390-1396.
French, T., La Berge, L., Maill, P. (2011): We’re all Marketers Now. McKinsey Quarterly. July 2011.
Brandenburger, A.M & Nalebuff, B.J. (1995): The Right Game: Use Game Theory to Shape Strategy. Harvard Business Review. July-August 1995, pp. 57-71.
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| Lehrinhalte wechselnd? |
Nein |
| Sonstige Informationen |
The course is designed for technicians who acquire basics in behavioral issues of management.
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