Inhalt

[ 973GMCPMAR19 ] Module Marketing

Versionsauswahl
Workload Mode of examination Education level Study areas Responsible person Coordinating university
6 ECTS Course examination M1 - Master's programme 1. year Business Administration Christoph Teller Johannes Kepler University Linz
Detailed information
Original study plan Master's programme Management 2020W
Objectives This Module aims to:

  • Introduce a range of marketing management issues pertinent to understanding how different elements of a business fit together to create a coherent organisation and an effective marketing strategy.
  • Equip students with a sound understanding of the process of (strategic) marketing management and the different components of the strategy development cycle.
  • Provide students with a rigorous foundation and tools for analysis and understanding the core decisions that have to be made in marketing.
  • Enable students to integrate theoretical concepts and models in strategy and marketing with practical application to business situations.
Subordinated subjects, modules and lectures