(*) Unfortunately this information is not available in english.
Workload
Mode of examination
Education level
Study areas
Responsible person
Coordinating university
6 ECTS
Accumulative module examination
(*)W_AS1 - (*)Weiterbildung AS 1. Jahr
Business Administration
Univ.-Prof. Dr. Wolfgang H. Güttel
Johannes Kepler University Linz
Detailed information
Pre-requisites
(*)Keine
Original study plan
Initial study programme Management MBA 2017W
Objectives
(*)Based on the global core strategy participants learn how to develop a set of selection criteria for potential market-entry modes and how to apply these criteria systematically in the evaluation of market-entry modes.
Subject
(*)Participants analyse the intended strategic position of companies in selected markets to determine the most important evaluation criteria for potential market-entry modes. These criteria are applied in a systematic selection process. Concerns related to mergers and acquisitions in international business receive special attention.
