Master's programme Economic and Business Analytics 2019W
Objectives
The main objective of this module is to provide
students with basic management tools at the
Master level and how digital technologies can be
employed to generate business value.
Based on theories, methods and instruments of
Strategic Management, students look into concepts
of developing strategic advantages. Moreover,
students are able to understand the theoretical
controlling concepts. They are competent to
critically analyze and interpret models and
instruments of operational controlling. Furthermore,
students can apply controlling instruments to
practical problems. Based on core accounting and
valuation methods according to International
Financial Reporting Standards (IFRS), students
understand corporate actions and their implications
for a company’s financial statements. Students
understand the accounting process and they are
able to interpret financial statements properly. A
further emphasis is put on the analysis of IFRS
financial statements including performance
measurement concepts.
Furthermore, they are able to analyze business
processes and they have basic knowledge on how
they are supported by technology in current
organizations. They know how data is processed
and managed in current organizations and how to
extract information relevant for business decisions.
They are able to apply basic data science
techniques using appropriate tools to support business decisions.
Subject
Please see the description of the courses.
Further information
The course "KV Introduction to Digital Transformation and Technologies" has to be chosen.
The remaining 6 ECTS have to be chosen from the residual courses.
