[ 926INEMSOB17 ] Module Software Business

Es ist eine neuere Version 2022W dieses Fachs/Moduls im Curriculum Master's programme Business Informatics 2023W vorhanden.
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Workload Mode of examination Education level Study areas Responsible person Coordinating university
6 ECTS Course examination M1 - Master's programme 1. year Business Informatics Stefan Koch Johannes Kepler University Linz
Detailed information
Pre-requisites (*)keine
Original study plan Master's programme Business Informatics 2017W
Objectives Students are able to manage organizations in the software industry. This includes business model and strategy development, and the design and marketing of respective products and services.
Subject Principles of network economy including network effects and price discrimination; structure and value chain in the software industry; software business models; platforms and ecosystems; standards and conncectivity; innovation management in the software industry; pricing, marketing and sales of software products and services.
Subordinated subjects, modules and lectures